Global Competitiveness in the Pharmaceutical Industry
Author: Madhu Agrawal
Through Global Competitiveness in the Pharmaceutical Industry: The Effect of National Regulatory, Economic, and Market Factors, educators, graduate students, and public policymakers will examine the global pharmaceutical industry and the effect of national, regulatory, economic, and market environments on the competitiveness of the industry. This unique book is the only empirical study that examines the effects of the national environment on the competitiveness of a country's pharmaceutical industry. With this informative book, you will explore such topics as the types of comparative advantages that firms use for developing competitive advantages and what strategic choices firms should make when collaborating with international firms. Public policy implications with respect to the economic environment are also explored to give you a complete look at the international pharmaceutical industry.
I like the dynamic interactive aspects of Dr. Agrawal's model: how therapeutic claims are related to industry structure and market structure. . . . The model recognizes the force of innovation as a competitive drive in the industry and the phenomenon of increasing detailer forces directly related to increasing sales. (William Trombetta, PhD, Attorney and Professor of Marketing and Chairman of Pharmaceutical Marketing MBA Program, St. Joseph's University, The Erivan K. Haub School of Business, Philadelphia, Pennsylvania)
Nguyen-Huong D. Luu
The editor presents a research study on global competitiveness in the pharmaceutical industry, in which she examines factors affecting global innovations, diffusions of innovations, and global competitiveness in industrialized versus developing countries. The purpose is to provide managerial and public policy implications. The editor also makes theoretical, empirical, and methodological contributions to literature of related subjects. These are worthy objectives since there are only limited good references in this area. The audience is professionals in pharmaceutical marketing, and persons interested in learning about the industry. The editor is an Assistant Professor at the College of Pharmacy at St. John's University in Jamaica, New York. According to information presented, her research interests include ""strategies in the global pharmaceutical industry, comparative studies of prescription drug advertising in different countries, consumer behavior regarding pharmaceutical products, and multicultural aspects of pharmacy practice."" The editor first presents an overview of global competition and the evolution of the drug industry since the post-World War II period. Literature reviews, expert interviews, and executive surveys used to develop constructs and hypotheses of the study follow. Statistical analysis, results, and limitations are fully presented. Illustrations are clear, data referenced, all terms defined, and materials logically constructed. Lastly, managerial implications on core competencies, comparative advantages of countries, and strategic choices that firms should undertake are discussed. Public policy implications on economic, regulatory, and market/industryenvironment are explored. How the results can be used as contributions to future research are explained as well. This is a well-written report of a timely study. It is a helpful reference for persons involved in strategic management or research design. The analyses of developing countries are of particular value since most preceding studies were done on industrialized ones.
Doody Review Services
Reviewer: Nguyen-Huong D. Luu, PharmD (University of Illinois at Chicago)
Description: The editor presents a research study on global competitiveness in the pharmaceutical industry, in which she examines factors affecting global innovations, diffusions of innovations, and global competitiveness in industrialized versus developing countries.
Purpose: The purpose is to provide managerial and public policy implications. The editor also makes theoretical, empirical, and methodological contributions to literature of related subjects. These are worthy objectives since there are only limited good references in this area.
Audience: The audience is professionals in pharmaceutical marketing, and persons interested in learning about the industry. The editor is an Assistant Professor at the College of Pharmacy at St. John's University in Jamaica, New York. According to information presented, her research interests include "strategies in the global pharmaceutical industry, comparative studies of prescription drug advertising in different countries, consumer behavior regarding pharmaceutical products, and multicultural aspects of pharmacy practice."
Features: The editor first presents an overview of global competition and the evolution of the drug industry since the post-World War II period. Literature reviews, expert interviews, and executive surveys used to develop constructs and hypotheses of the study follow. Statistical analysis, results, and limitations are fully presented. Illustrations are clear, data referenced, all terms defined, and materials logically constructed. Lastly, managerial implications on core competencies, comparative advantages of countries, and strategic choices that firms should undertake are discussed. Public policy implications on economic, regulatory, and market/industry environment are explored. How the results can be used as contributions to future research are explained as well.
Assessment: This is a well-written report of a timely study. It is a helpful reference for persons involved in strategic management or research design. The analyses of developing countries are of particular value since most preceding studies were done on industrialized ones.
Rating
5 Stars! from Doody
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This innovative combination of text, readings, and cases in this anthology offers students a provocative introduction to the moral issues challenging today's business world. Five major moral views-egalitarianism, libertarianism, utilitarianism, prima facie moral principles and virtue ethics-are introduced and applied in over 100 selected readings. These views are discussed in the context of the issues of privacy, environmentalism, gender, multiculturalism, politics and economics, all of which confront "business as usual."
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