Essentials of Public Relations or Consuming Angels

Essentials of Public Relations

Author:

This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team.Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field.Those interested in entering the public relations field.

Interesting textbook: Quality Tourism Experiences or Introduction to Health Care Delivery

Consuming Angels: Advertising and Victorian Women

Author: Lori Anne Loeb

Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. Stylishly written and featuring a wealth of illustrations, Consuming Angels demonstrates how advertisements picked up hedonistic patterns in Victorian culture, glorified the culture's consumerism, and mythologized a middle-class life which offered prosperity for all. Since advertisements appealed to female as well as male consumers, Lori Anne Loeb argues that on some level these advertising images must have touched on the Victorian woman's perception of herself as a powerful force in the home. And she finds in the Victorian conception of heroism democratic aspirations that reveal the origins of the twentieth-century's democracy of consumption, a society held together by a shared culture of consumerism. This richly researched book will appeal to historians, students, and anyone interested in examining the prominent role advertising played in reflecting and shaping Victorian social values and ideals.

Table of Contents:

1	Victorian Consumer Culture	3
2	Commercial Interpretations of the Domestic Ideology	16
3	Progress in the Victorian Advertisement: Productive Engines and Consuming Conflagrations	46
4	Heroes for Sale	72
5	Anxiety in the Victorian Advertisement: Evangelical Forms and Material Deliverers	100
6	Community and the Individual	128
7	Social Emulation and Mass Consumption: Elitism or Material Democratization?	158
8	Conclusion	180
	Notes	185
	Bibliography	203
	Index	219